The deeper one looks into the new technical partnership between the Iron Dames and Motul for the 2024 FIA World Endurance Championship season, the more synergies one finds. Breaking barriers and innovating, commitment to high performance and embodying core values are just some of the many commonalities between the Iron Dames and Motul.
The Iron Dames has been working with Motul for several years now and the perfect opportunity has arisen to extend the partnership. Motul will be providing its world-renowned lubricants, maintenance and care products to the team for the 8-round season which begins in Qatar on 2nd March and which includes the iconic 24 Hours of Le Mans in June.
The line-up of Sarah Bovy (BEL), Doriane Pin (FRA) and Michelle Gatting (DNK) will be competing in the new LMGT3 category behind the wheel of a Lamborghini Huracan LMGT3 Evo2. The vibrant trio are up against a formidable field for what has been termed the start of a Golden Era for Endurance, and the Lamborghini is one of no fewer than eight manufacturers in the class.
Motul will be showcasing the passion, dedication and quest of excellence of all the team on track and off through a backstage social media campaign, with a key team member giving fans and followers a unique glimpse on their daily racing life. Iron Dames’ and Motul key activities will be brought to life through the campaign specifically and the partnership in general.
Andrea Piccini, Iron Lynx Team Principal & CEO, said: “We are pleased to continue working with Motul and to build our partnership going forward. Iron Dames and Motul share the same ethos and aim for excellence in their respective fields, which are all very highly competitive. Motul’s relationship with the team is continuing to grow and this announcement helps provides us with the platform we need to achieve our shared goals.”
Andrea Culcea, Motul Head of Brand & Communication, spoke warmly about the new partnership: “Motul has had a long and well-documented relationship with Le Mans and endurance racing. It is a living laboratory which allows us to continually push boundaries, innovate and strive for new technical successes and achievements. The Iron Dames share these values and we are delighted to announce this new technical partnership which promises so much in this hugely competitive arena.”