The 2012 Le Mans 24-Hours race hits the billboards! 20/03/201220h00- Auto News- 24 Heures du Mans 2012. Since 1923, the Le Mans 24-Hours poster has been an eye-catching feature of the international motor sporting landscape. This year technological innovation holds pride of place with the duel at the head of the field between two of the biggest motor car manufacturers in the world.
Parisian agency La Fourmi has again created a hard-hitting visual image for the 80th Le Mans 24 Hours on 16-17 June. It combines the power of the cars and the passion of the crowd and portrays the coming battle between two of the biggest car manufacturers in the world, which have both entered hybrid prototypes, Audi, the reigning champion, and Toyota the challenger that has dared to take up the gauntlet.
“The poster for the 2012 race is a continuation of the graphic expression that links it to the one revealed in January,” explains the La Fourmi agency, “the first poster celebrating the 80th running of the greatest endurance race in the world showed two drivers that symbolise racing, and above all this mythic event that has always exercised enormous fascination.
“This time, the cars take centre stage. The agency has made a point of adding an even more dynamic quality to this poster with an enhanced four-colour image and a finely-honed perspective of the Toyota-Audi duel.
Finally, we have opted for the choice of an ultra-creative realistic style giving a feeling of total involvement that will delight all the fans!”
This poster, of which Michelin has become the main partner for the first time, slots marvelously well into the long, rich line of Le Mans 24-Hours posters.
It will soon be visible on over 1000 billboards throughout France as well as in the form of stickers, T-shirts, small posters, magazine covers, advertising etc.