Autohero, an innovative online shop for used cars, is becoming an official DTM series’ partner. AUTO1 Group SE, of which Autohero is a part, and the DTM umbrella organisation, jointly announced this new co-operation during the official DTM test at Lausitzring (4-6 May 2021). As of now, the Autohero sign is visible on the front and rear windscreen banner of all DTM race cars as well as on all the overalls and fire-proof underwear of the DTM drivers. Signage along the race tracks as well as digital and media activation complement the package.
“Together, Autohero and DTM stand for mobility and innovation and moreover, it is the car-affine target group that unites us. That is an outstanding basis for a fruitful partnership that we will be filling with life from today,” says Benedikt Böhme, managing director, ITR GmbH. “DTM as the top event as well as the entire DTM platform are providing partners like Autohero multi-faceted opportunities to present themselves. The wide reach with live broadcasts in over 50 countries and on SAT.1 as well as a worldwide fan community are making the DTM an attractive brand in sports.”
DTM the first involvement in sport sponsoring for Autohero
The DTM involvement marks the first comprehensive sport sponsoring for the e-commerce company from Berlin that is fully digitalising used car sales in Germany for the first time and allowing for a 100 percent online experience: 24/7, easily from home and transparent throughout. The online shop is offering an easy and secures used car purchase with a choice across all brands and including a one-year warranty. Delivery at the doorstep all over Germany and a 21-day money-back guarantee are rounding out Autohero’s comprehensive offering.
“The partnership with DTM is a real milestone for us,” says Christian Bertermann, co-founder & CEO of AUTO1 Group SE about the partnership, brokered by sport marketing agency Infront. “We are very happy that we can also support German motorsport with Autohero in future whilst also fascinating the numerous fans by our unique fully digital offering for the car purchase at the same time.”
“We are delighted to accompany a young and aspiring company like Autohero for its grand entrance in sport sponsoring. The brand fit with DTM is very good and is giving Autohero the opportunity to reach its target group in a native and emotional environment. At the same time, the reach of the race series with live broadcasts and the like are decisive criteria when it is about enhancing the awareness of a brand”, says Marco Sautner, managing director, Infront Germany.
Starting at Monza in Italy from 18-20 June, the new DTM season comprises eight weekends with two races each. It is the 35th season of the long-standing series that is run with GT race cars for the first time in 2021. 20 professionals from twelve countries with GT race cars from six brands, Audi, BMW and Mercedes as well as Ferrari, Lamborghini and McLaren for the first time, are a guarantee for a race season packed with excitement.