A Global Icon Meets the Grid: Sports Illustrated Becomes the U.S. Home of the NASCAR Euro Series for 2026

In a historic convergence of two of the most prestigious names in sports, the NASCAR Euro Series today announces a transformative media rights agreement with Sports Illustrated. Beginning in 2026, Sports Illustrated TV (SI TV) will serve as the definitive American sanctuary for the championship, bringing the sophisticated, pure racing spectacle of European NASCAR racing to the forefront of the American sporting consciousness.

This landmark commercial alliance grants Sports Illustrated TV the exclusive rights for all FAST (Free Ad-supported Streaming TV) channels and platforms within the United States. Furthermore, the partnership extends on a non-exclusive basis to the United Kingdom, South Africa, Australia, New Zealand, and Canada, creating a formidable, unified English-language broadcast empire that ensures the sun never sets on the series’ global reach.

The 2026 season marks a paradigm shift in how international motorsport is consumed. Leveraging the elite technological infrastructure of the Sports Illustrated TV platform, fans will be immersed in a premium viewing experience that rivals the world’s most elite racing categories. The comprehensive broadcast suite includes:
The V8GP Championship: Live, flagship coverage of the premier division, where the world’s most elite drivers compete for glory.
The OPEN Division: Live coverage of the fierce, high-stakes competition that serves as the global forge for future legends and elite amateurs.
The “Gold Standard” Digital Suite: With post-race highlights, every moment of the season will be curated with the editorial excellence for which Sports Illustrated is renowned.
By integrating with the Sports Illustrated ecosystem, the NASCAR Euro Series transcends traditional boundaries, aligning its commercial identity with a brand that has defined sporting excellence for over seven decades. This partnership elevates the championship to a tier of luxury and prestige typically reserved for the pinnacle of open-wheel racing, offering sponsors an unparalleled gateway to a sophisticated, global audience.

Jerome Galpin, President and CEO of the NASCAR Euro Series, stated: “We are very happy and proud of this partnership with one of the most famous American sports media brands. Together, we will deliver to American fans the unique flavor and atmosphere of European NASCAR racing, welcoming drivers from all continents. This is another big step in developing the worldwide exposure and attraction of the NASCAR Euro Series.”

Strategic Distribution Excellence
The 2026 strategy focuses on “total accessibility” via the rapidly expanding FAST channel market. By securing exclusivity in the United States, the NASCAR Euro Series and Sports Illustrated are positioned to dominate the digital landscape, offering a premium, ad-supported destination for millions of fans seeking the highest caliber of international motorsport. For more information on the 2026 season and the upcoming broadcast schedule, please visit www.si.com/si-tv.

La NASCAR Euro Series ha siglato un importante accordo sui diritti mediatici con Sports Illustrated, a partire dal 2026. Sports Illustrated TV (SI TV) diventerà il principale canale di trasmissione della serie negli Stati Uniti, presentando le gare NASCAR europee al pubblico americano. Questo accordo conferisce a SI TV i diritti esclusivi per tutti i canali e le piattaforme di streaming TV gratuiti con pubblicità negli Stati Uniti, estendendosi inoltre in modo non esclusivo a Regno Unito, Sudafrica, Australia, Nuova Zelanda e Canada. Questa partnership mira a potenziare la trasmissione globale della serie.

La stagione 2026 cambierà il modo in cui gli appassionati guardano gli sport motoristici internazionali. La piattaforma avanzata di SI TV offrirà un’esperienza di visione di alta qualità, simile a quella dei principali eventi di corse. La trasmissione includerà la copertura in diretta del campionato V8GP, con i piloti d’élite, e della OPEN Division, che mette in luce i talenti emergenti e i piloti amatoriali. Inoltre, la suite digitale “Gold Standard” offrirà una selezione di highlights post-gara, beneficiando della qualità editoriale di Sports Illustrated.

Jerome Galpin, Presidente e CEO della NASCAR Euro Series, ha espresso orgoglio per la partnership con un noto marchio di media sportivi americano, volta ad ampliare la visibilità della serie. La strategia punta alla massima accessibilità, rivolgendosi al crescente mercato dei canali FAST e consolidando la posizione di Sports Illustrated e della NASCAR Euro Series come attori chiave nel settore delle trasmissioni sportive digitali. Per maggiori dettagli sulla stagione 2026 e sul palinsesto, visitare il sito www.si.com/si-tv.