Baldessarini Fragrances to partner R-Motorsport in the DTM

R-Motorsport are proud to announce a sponsorship deal with perfume manufacturer Mäurer & Wirtz as licensee of Baldessarini Fragrances. In the world of perfume, the Baldessarini Fragrances brand is making a big impression, having established itself as a premium brand with the attributes of masculinity, elegancy, luxury and style, all summed up in its slogan ‘Separates the men from the boys’.

With effect from the season opener on the weekend of 4th – 5th May, R-Motorsport will be fielding four Aston Martin Vantage DTMs. On its debut at the Hockenheimring, the car driven by Paul Di Resta will be distinguished by the Baldessarini logo, which has an instant recognition factor in the fashion world, and the provocative tagline ‘Separates the men from the boys’. In addition, the 2010 DTM champion’s Aston Martin Vantage DTM will feature an image of the classically elegant Baldessarini fragrance bottle.

As licensee of Baldessarini Fragrances, Mäurer & Wirtz has a presence in more than 100 markets and, with a turnover of around €200 million, is one of the top three fragrance manufacturers in Germany. The company currently employs around 300 people.

Florian Kamelger, Team Principal R-Motorsport: “We welcome fragrance manufacturer Mäurer & Wirtz, together with the Baldessarini Fragrances brand, as our new DTM sponsor. In Baldessarini Fragrances, we have acquired a partner with a distinct brand personality, a perfect fit for our own brands, as both of them are outstanding in their respective luxury segment.”

Steffen Seifarth, CEO Mäurer & Wirtz, commenting on the partnership between Baldessarini Fragrances and R-Motorsport: “We are delighted to be partnering with R-Motorsport on their entry in the DTM and to be featured on Paul Di Resta’s Aston Martin Vantage DTM car. The Baldessarini Fragrances brand stands for men’s fragrances that combine powerful masculinity with stylish elegance. That’s why Baldessarini, just like its slogan ‘Separates the men from boys’, is a perfect fit for the illustrious DTM racing series.”

Foto: Baldessarini Fragrances to partner R-Motorsport in the DTM, Copy: R-Motorsport