QiE, one of China’s largest live sports streaming platforms with one million active daily users, will broadcast live all three races that make up WTCR Race of China-Ningbo this weekend (28-30 September).
In addition, users will hear from drivers and team principals though interviews carried out by an onsite crew at the WTCR – FIA World Touring Car Cup presented by OSCARO event.
Owned by Tencent, QiE broadcasts NBA (National Basketball Association), CBA (China Basketball Association), Formula One and added WTCR OSCARO to its 24-hours-per-day programming portfolio ahead of WTCR Race of Hungary in April under an exciting agreement between QiE and Qishi, the WTCR media rights holder in China.
Yue Pan, Managing Director of Qishi, said: “It’s exciting that WTCR comes to China after we broadcasted the European races of this year. Chinese audiences are now familiar with WTCR drivers, cars and teams after following the series for months. We will also have the online campaign to bring online audiences to the event in Ningbo to experience the glamour of the race.”
Mingjue Ye, Business Department General Manager of broadcaster QiE, said: “As the exclusive live broadcast partner of WTCR in China, we have cooperated and broadcasted five races, and the total viewing person-time is nearly two million. At each event, we excavate the highlights of the event and set up interesting interactive mechanisms such as sweepstakes to attract fans’ attention. We have also been trying hard to show the events in a more entertaining way. At WTCR Race of China-Ningbo, in addition to broadcasting live all three races, we will also send the anchor to the scene to explore and present more exciting and interesting live broadcast content.”
François Ribeiro, Head of Eurosport Events, the WTCR promoter, said: “China is the world’s largest car market with 12 million cars sold in the country in the first half of 2018, and with two race weekends and a top Chinese driver in Ma Qing Hua on the grid, it’s very important to be working with such an important broadcast partner in QiE. The fact they are increasing their commitment to WTCR OSCARO for the the Ningbo weekend is not only excellent news, it’s also a measure of the the importance they are giving to this exciting global touring car championship.”